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The International Toy Center coordinates media coverage for this
event - months in advance, and on the day of the event
* Media coverage will include a Video News Release (VNR) to be
distributed Worldwide within hours of the conclusion of the Parade.
There will also be extensive New York-based print and electronic
news coverage of this open-to-the-public event. Last year's Parade
VNR coverage was serviced internationally and reached more than
11 million viewers in 36 of the top 50 TV markets in the U.S.
* Please provide us with news about the characters/celebrities/
products you have in the parade so that they may be included in
our marketing plans.
* It is important to both of our efforts that you promote your involvement
in the Parade in the trade press and through your advertising programs
as we near Toy Fair.
* You should also promote your involvement in the parade in your
consumer press releases and co-op advertising programs as this your
best opportunity to reach the buying public during Toy Fair.
It is important that you provide the ITC Events Department with
the information needed in this packet for your inclusion in our
advance promotional efforts.
Press releases announcing the 2004 International Toy Parade of Stars
will be sent out to industry trade and consumer media outlets
-major Parade news will be announced as it happens; the first public
announcement of Parade participants will be made in January 2003
with additional announcements made on a timely basis as we draw
closer to February.
We look forward to working with you and thank you in advance for
your assistance. With your help, this year's Parade can be the best
ever!
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